The Art of Going Viral™
Some of my lore
Internet Clout · 2026
A curated archive of viral moments. Trends started, cultures shifted, and audiences captured for myself and the brands lucky enough to work with me.
Selected Works
Payy
Mini Game
Blockchain & NeoBank · 2026
Payy is a privacy-first network. Payy Runner was a mini-game featuring Vitalik collecting Payy Coins and dodging blockers to earn Payy Points, which were credited directly to users’ Payy wallets.
Search on Dora
Product Design
Multichain Block Explorer · 2023-Present
Dora is a multichain block explorer built for the onchain economy. Dora supports 15+ networks including Ethereum, Base, Zora, and Movement into one unified experience. You can search across chains, swap and bridge directly from the explorer, and share what you find, all without leaving the explorer.
Product + Visual Design · Animation · Video
In Collaboration with Ann Chai
appreciate
Product Design
web3 Luxury Fashion · 2023
appreciate was an AI powered digital Proof of Ownership platform that generated unique item fingerprints from physical product scans, backed by verifiable credentials stored onchain. Establishing authenticated ownership and provenance for luxury goods.
ØMO Deodorant
Product Design
Unilever RSA Design Awards · 2017
ØMO is a waste-free, reusable deodorant system made from biodegradable and recyclable materials, designed to eliminate 1.8 trillion plastic containers discarded annually in North America.
Product + Visual Design · Research
In Collaboration with Amina Musa, Steven Plat, Cherry Vong
Foodie Galactica
Mini Game
Canada’s Food Guide · 2015
An educational mini game that teaches children healthy eating habits through Canada's Food Guide.
Product + Visual Design
In Collaboration with Samuel Yee